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The heritage brand and Dubai’s US-based leading luxury perfumery are spritzing fire on Spate’s Popularity Index.
June 25, 2025
By: Lianna Albrizio
Associate Editor
Gourmand fragrances continue to rise in popularity in 2025, with the foodie trend dominating the year’s top beauty rules next to longevity and sensorial splurges. Beyond color cosmetics, fragrance is ripe for the picking as vanilla notes in YSL Beauty’s Libre continue to tickle the fancy of perfume heads. And, while the Dubai chocolate trend continues to spread in popularity, Dubai’s leading luxury perfumery in the US, Lattafa, is having an olfactory effect on consumers. According to Spate...
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